There are many factors that work together to determine a web page’s ability to rank in the search results for any given keyword. Drozian Webworks uses a targeted approach to optimize key pages and keyword groups. We work through the pages of your site in groups to allow us to start evaluating the effectiveness of the strategy and adjust as we continue through the site. We work to align SEO efforts with the key goals of your marketing strategy. We look at top target markets and top “products” identified in your marketing strategy and match your site, content and optimization with these goals. Check out our 4 Part SEO blog series for a little more insight on how we look at SEO.
As with our web development, we aim to be a partner to your team in your SEO strategy. Working with you as your marketing plan evolves to ensure your search strategies are aligned and supporting your goals. Contact us to learn more about how we can customize a search engine strategy for your goals!